E-commerce development in London
We build online stores and commerce platforms for London and UK retailers, remotely from our team in Pakistan. Built around UK payment rules, UK VAT and the reality of shipping into the EU after Brexit.
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London
E-commerce Development for London
UK e-commerce has a specific set of rules that decide whether a store works, and most of them are invisible until they bite. Strong Customer Authentication means a proportion of card payments will trigger a step-up challenge, and how your checkout handles that is the difference between a completed order and an abandoned one. Instalment providers are mainstream and each behaves differently on refunds. Card, wallet and instalment payments all need to reconcile cleanly, because a checkout that only really works for one method is a slow leak you will struggle to attribute.
Shipping into the EU changed after Brexit and has stayed complicated. Customs documentation, duties, and whether you charge at checkout or leave the customer to be surprised by a courier handling fee all shape the buying experience directly. UK VAT has its own rules for different goods and for cross-border sales. None of this is exotic engineering, but it is the sort of detail that a platform built for another market will get wrong quietly, and it lands as returns and complaints rather than as an error message.
On top of that sit UK consumer law and accessibility. The Consumer Contracts Regulations give a cancellation right on most distance sales, which means returns are a designed flow rather than a policy page. The Equality Act applies to your storefront, so an inaccessible checkout is both lost revenue and legal exposure. Our team works from Pakistan and Yarqat has no UK office, which is one more reason everything above lives in the build and its tests rather than in the memory of whoever built it: SCA challenges, UK postcodes, VAT treatment and EU duty rules are test cases, and the code and platform accounts for the store are yours from the first day.
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What is specific
Built for London
A checkout built for SCA and the real payment mix
Strong Customer Authentication will challenge a share of your card payments, and how the checkout handles that step-up decides whether the order completes. Add wallets and instalment providers, each with its own refund and reconciliation behaviour, and the checkout becomes the highest-value engineering in the store. We build and test it against the whole mix rather than the happy path on one processor.
UK VAT and EU shipping handled properly
VAT treatment varies by product and by where you are selling, and post-Brexit EU orders carry customs documentation and duty decisions that shape the customer experience. Charging correctly at checkout, or being honest that duties are payable on delivery, prevents the returns and complaints that follow a surprise courier fee. We build this in rather than leaving it to a plugin and a hope.
Returns and accessibility as designed flows
The Consumer Contracts Regulations give a cancellation right on most distance sales, so returns are a core flow rather than a policy page, and doing them well is a retention lever. The Equality Act applies to your storefront, so an inaccessible product page or checkout is both lost revenue and legal exposure. Both are cheaper to design in than to add after launch.
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Scope
What we build
Project delivery, owned end to end, for London clients.
- Storefronts on hosted commerce platforms or headless builds, chosen for your catalogue and roadmap rather than by default
- Checkout built for Strong Customer Authentication, cards, wallets and instalment providers, with refunds working across all of them
- UK VAT handling and post-Brexit EU shipping, including customs documentation and honest duty treatment at checkout
- Returns and cancellation flows built to the Consumer Contracts Regulations rather than described in a policy page
- Accessible, fast storefronts built to WCAG and a Core Web Vitals budget, because both affect revenue directly
- ERP, warehouse and accounting integration so stock, orders and invoices stop being reconciled by hand
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Also in this city
What else we build in London
E-commerce Development in London: common questions
Where is Yarqat based, and how does that affect peak season?
Yarqat is registered in Islamabad, Pakistan, and we serve UK retailers remotely, with no London office. The practical effect is on planning: launch dates, change freezes around Black Friday and Christmas, and how the store will be watched during a big sale are agreed in writing well in advance rather than assumed. Pakistan is four hours ahead of the UK in summer and five in winter, so your morning trading review lands in our afternoon.
Should we use a hosted platform or go headless?
Most UK stores are better served by a hosted platform: lower running cost, faster to change, less to maintain. Headless earns its cost when you have genuine front-end ambitions, several sales channels or a content-heavy experience the platform cannot deliver. We will tell you plainly which side of that line you sit on rather than recommending the larger build.
How do you handle Strong Customer Authentication?
By designing the checkout around it rather than treating the challenge as an edge case. A share of card payments will be stepped up, and the recovery path when a challenge fails or is abandoned is where orders are won or lost. We test the whole payment mix, including wallets and instalment providers, because each behaves differently on authentication and on refunds.
Can you handle EU shipping after Brexit?
Yes. Customs documentation, duty treatment and whether charges are collected at checkout or on delivery all need deciding deliberately, because a customer met with an unexpected courier fee usually refuses the parcel and complains. We build the correct treatment into checkout and fulfilment rather than leaving it to a plugin default.
Can you migrate our store without losing rankings?
Yes, and the plan matters more than the build. URL mapping and redirects, preserved metadata and structured data, and a crawl comparison before and after are what protect organic revenue, alongside keeping order history and customer accounts intact. We would rather spend time on that plan than fix a traffic drop that was avoidable.
E-commerce development in London?
Tell us what you are building. We serve London remotely, with no local office and no account manager in between, so the person who reads this is the one who would run the work.
- 01A senior engineer reads it. Not a form queue, and not an account manager.
- 02We reply either with questions or with a straight answer that we are not the right fit.
- 03If it looks like a fit, a technical call with the person who would actually run the delivery.
- 04Then scope, effort and risk in writing, before anyone signs anything.