E-commerce development in Peshawar
We build online stores for Peshawar traders selling dry fruits, Peshawari chappals, rugs and other crafts, to shoppers across Pakistan and to families working in the Gulf. Run from our Islamabad office, a short drive from Peshawar by motorway.
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Peshawar
E-commerce Development for Peshawar
Peshawar has always been a trading city. Dry fruits bought and sold through its wholesale markets, Peshawari chappals made by hand, rugs and handicrafts from the old city around Qissa Khwani: these are goods people already travel for, or ask a relative to bring back. Selling them online means taking a trade built on bargaining, trust and prices by weight, and turning it into a store that still carries the feel of the shop. That starts with product photography and descriptions a buyer can trust from a distance, because they cannot taste the almonds or try on the chappal.
A large share of the demand sits outside Pakistan. Many families in Khyber Pakhtunkhwa have someone working in the Gulf, and they are customers in two directions: buying Peshawar goods for themselves abroad, and paying from Dubai or Riyadh for a delivery to the family at home before Eid. That second order has a payer in one country and a recipient in another, so the checkout needs separate billing and delivery details, a way to pay by international card, a gift message and updates sent to both people. Food shipped across borders is subject to the destination country's rules, so international delivery is offered only once your courier has confirmed what can go where.
At home the familiar Pakistani realities apply. Cash on delivery is expected, WhatsApp is where customers ask about quality and price before ordering, and many sellers started on Daraz or Facebook and now want a store of their own alongside it. Wholesale buyers want per-kilo pricing with quantity breaks and an account of their own. Urdu matters for local shoppers, English for the diaspora, and many customers will want to settle the details in Pashto on WhatsApp. Because Islamabad is close, we can see how your orders are weighed, packed and dispatched before we design the system around them.
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What is specific
Built for Peshawar
Gift orders from the Gulf to home
A worker in Dubai orders a box of dry fruits and a pair of chappals for his parents in Mardan. The store takes payment by international card through a Pakistani gateway that supports it, records the payer and the recipient separately, prints the gift message on the packing slip, and sends delivery updates to both phones. Eid cut-off dates are shown clearly so nobody pays for a gift that will arrive late.
Priced by the kilo, sold by the box
Dry fruit is sold in weights, not units, and its price moves with the season. The catalogue handles 250 g, 500 g and 1 kg variants, gift boxes and bulk sacks, and lets you update prices across the range in one go when rates change. Trade customers log in to see wholesale prices and quantity breaks, and each order locks in the price at the time it was placed.
Urdu, English and Pashto where each belongs
Local shoppers read Urdu, buyers abroad may be more comfortable in English, and plenty of customers will want to talk it through in Pashto. The storefront runs in Urdu and English, with Urdu set in a proper Nastaliq font and the generous line spacing it needs, and every product page carries a WhatsApp button that opens a chat with the order details already filled in, so your team can take it from there in Pashto.
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Scope
What we build
Project delivery, owned end to end, for Peshawar clients.
- Storefronts in Urdu and English, with Urdu set in a proper Nastaliq font rather than a browser fallback
- Gift orders with separate payer and recipient, international card payments and delivery updates to both
- Weight-based variants, bulk price updates and quantity breaks for dry fruits and other loose goods
- Wholesale accounts for shopkeepers and resellers, with trade prices, credit notes and order history
- Cash on delivery with WhatsApp confirmation, and courier booking for deliveries across Pakistan
- A store that runs alongside your Daraz shop, with shared stock so the same box is never sold twice
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Also in this city
What else we build in Peshawar
E-commerce Development in Peshawar: common questions
Can customers in the Gulf pay for a delivery to their family in Peshawar?
Yes. The checkout separates the payer from the recipient, takes international cards through a Pakistani gateway that accepts them, and sends updates to both. Stripe is not an option because it does not onboard Pakistani merchants, so we confirm which local gateway fits your business and its international card coverage before building around it.
Can you help us ship our products abroad?
We can build international shipping into the store once your courier has confirmed which products can go to which countries and at what cost. Food items in particular face the destination country's import rules, and we do not advise on those. A practical first step is the gift model, where the diaspora pays and the delivery stays inside Pakistan, with international shipping added later.
Do you have an office in Peshawar?
No. We are based in Islamabad, our only office, and Peshawar is a two-hour drive on the M-1. Coming to see how you weigh, pack and dispatch orders is easy to arrange, and it usually shapes the order system more than any meeting would. Everything after that runs remotely on Pakistani terms: one timezone, one currency, one contract.
Our prices change every week. Is that a problem for an online store?
Not if the store is built for it. Prices can be updated across the whole range from one screen or a spreadsheet upload, shown per kilo as well as per pack, and each order keeps the price that applied when it was placed. For wholesale customers we can show a price valid until a given date, so nobody argues about which week's rate applies.
Should our store be in Pashto?
Possibly, but weigh the upkeep first. Pashto is written in its own extended form of the Arabic script, and a Pashto storefront means writing and maintaining every product description a third time. A sensible starting point is Urdu and English on the site, with Pashto in the WhatsApp conversations your team already has. If customers ask for it, a Pashto version can follow.
E-commerce development in Peshawar?
Tell us what you are building. We work with Peshawar clients from our Islamabad office, same timezone and same currency, with no account manager in between, so the person who reads this is the one who would run the work.
- 01A senior engineer reads it. Not a form queue, and not an account manager.
- 02We reply either with questions or with a straight answer that we are not the right fit.
- 03If it looks like a fit, a technical call with the person who would actually run the delivery.
- 04Then scope, effort and risk in writing, before anyone signs anything.